Wing Wat Homework for Feb 20

Project Brief

Client: Wing Wat
Project Title: An Alphabet Book of NYC
Summary: A book of visual alphabet photos only taken in NYC

Aesthetic Summary: It would be a square book with clean background covering visual alphabet. Each letter is one page. The object that forms the letter can only be found in NYC and it should represent NYC. Each letter can be different styles or typeface.

Art: Photos taken in NYC
Copy: Minimum
Color Scheme: Color
Typefaces and Layout: Helvetica.
Visual References:

type-1 tv-11 alfabeto total

Dimensions: 8″ x 8″
Page Count: 30
Substrate: Heavy Glossy
Binding: Perfect
Ideal Print Run: 5000
Budget: 15,000
Timeline: 2 months
Additional Notes:


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