Raymond Luong HW for FEB 20

Client: Raymond Luong


Project Title: Street Wear Brands You Should Know


Summary: A book of popular street wear brands


Aesthetic: Hardcover, full color and minimal


Art: Placement and positioning of the street wear brand logos as well as photos of the shop and popular products


Copy: Information about the brands (origins, popularity) and products


Typeface: Sleek, modern


Visual References: Products as well as stores


Dimensions: 8.5 x 11


Page count: 50-100 pages (estimate)


Substrate: Glossy Stock


Binding: Perfect Binding


Ideal Print Run: 10,000




Classwork – Notes for Matthew


Budget: 50,000ImageImage


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