Zayda Lopez, project brief for Deny Hernandez

Client: Deny Hernandez
Project title: Food atlas
summary: famous eateries in famous cities, includes description and history  of the eateries and connection between the eateries and cities.
aesthetic summary:  old atlas
art: old maps and photographs of the eateries, showcasing either the food that is being served, the ambiance or their famous clientele. Images or graphics of the cities , such as vintage postcards and old menus etc of the establishments.
copy: description and history  of the eateries and connection between the characteristics of the establishment and history of the city.
color scheme: earth tones
typeface: elegant, 50’s.
visual reference: old maps and photos.
dimensions: 8″x10″
page count: tbd
substrate: glossy stock
binding: perfect bind
ideal print run:500
budget: 5,000
timeline: tbd

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