Daniel Zuluaga HW Feb 20

Client:  Daniel Zuluaga

Project Title: NYK History: Hall of Famers

Summary: This book will focus on every individual Knick player that has been inducted in the NBA Hall of Fame.

Aesthetics: It will not look like a plain stat sheet. It will look something like the NBA.com page.

Art: The pictures of the players will be the focal aesthetic points.

Color Scheme: Blue, white and orange.

Typeface and Layout:  It would have a chapter for every player and would be in chronological order for the earliest to the most recent inductee. It will have stats such as height, weight, date he became a Knick, date inducted, and career stats. Every chapter would have a poster of the player at the end of it.Headlines and titles will always have the Knick font. The same font used in the Knick player’s names on the jersey. Body font: Caslon

Visual Reference:


Dimensions: Book 13in x 10in

Poster: 46in x 20in

Page Count: Approx 60 pgs

Substrate: Cover hardcover , interior pages and poster 110lbs coated.

Binding: Hard Cover

Ideal Print Run: 20,000 copies

Budget: $35,000


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