Syllabus

Here is a PDF of our Syllabus: GRA3532 Sp14 Mon

Print Production for Designers
GRA3532
Section D384
Spring 2014
Monday 10:00 – 1:20
Instructor: Professor Matthew Lange
Email: mlange@citytech.cuny.edu
Office Hours: Friday 1:30 – 2:30

Course Description
Print Production for Designers focuses on current print production procedures that can ready designers for real world policies, procedures and accountability. Understanding printing processes is an essential part of designing that can assure a predictable outcome. Emphasis is on the importance of personal communication skills to better advance ideas. Topics include print media specifications, digital prepress, PreFlyt, page imposition, proofing, and preparation of color files. Strategic use of Internet search engines, websites, and leveraging tools of technology will be demonstrated to support student efforts.

Expectations
In this course you will be expected to explore, construct and demonstrate knowledge of the technology, terminology, skills, tools, policies and procedures to understand the applied theory and manage graphic arts color. You will be expected to work individually to document, analyze and apply learning about key printing production topics and concepts.

You will be required to demonstrate an understanding of the topics from reading resource material and completing written assignments prior to the class sessions. You will be expected to articulate your thoughts during class sessions through discussions and presentations.

A mid-term assignment will address subject matter and presentations covered in class.

In addition to individual projects and assignments, you will work in teams to produce a major term project, and several smaller in-class projects. For the Final Project, each team will collaborate to design, produce and present a publication of no less than 16 pages with a self-cover. Correct document preparation, PreFlyt, printing and finishing will be covered during the semester. Team cooperation will be critical to project success.

Attendance:
College and Departmental policies regarding attendance and lateness will be strictly upheld. Only two absences will be allowed. Students arriving after role is taken will be marked late. 2 lates = 1 absence. After being absent two times or equivalent, a student may be asked to withdraw from the class (code W before the College drop deadline) or may be withdrawn from the class (code WU).

Please notify me in advance if you will be unable to attend a class session. It is your responsibility to obtain notes for missed sessions from your peers. You will be expected to email homework assignments to the instructor before or immediately after any missed sessions.

Absence from class does not excuse you from submitting homework assignments on time.

Grading
In-class productivity 30%
Learning Journal 30%
Mid-term Presentation 20%
Final Term Project and Presentation 20%

Academic Integrity Standards 
You are responsible for reading, understanding and abiding by the NYC College of Technology Student Handbook, “Student Rights & Responsibilities,” section “Academic Integrity Standards.” Academic dishonesty of any type, including cheating and plagiarism is unacceptable. “Cheating” is misrepresenting another student’s efforts/work as your own. “Plagiarism” is the representation of another person’s work, words or concepts as your own.

Recommended Texts
Forms, Folds, and Sizes. Poppy Evans. Turtleback Books. ISBN: 1592530540
Getting It Right in Print. Mark Gatter. Harry N. Abrams Books. ISBN:081099206X or Laurence King Publishing. ISBN:1856694216
Pocket Pal, GA Production Handbook. International Paper. ISBN: 0614255236
Production for Graphic Designers. Alan Pipes. Overlook Hardcover; 4th edition (October 20, 2005). ISBN: 1585676691

Additional Resources
American Printer, Graphic Arts Monthly, Printing Impressions, Printing News, Blurb.com, vistaprint.com, adobe.com, Library of Congress Digital Collections, Wikimedia Commons, ilovetypography.com, myfonts.com, etc.

Course Materials
It is highly recommended that you begin using a portable hard drive for for storing, transporting and managing your digital files. This is a good habit that will become necessary as you accumulate work and continue building a portfolio. At very least, for this course, you will be required to work with a 16gb USB storage device.

You should also have access to cloud storage options such as Dropbox and Google Drive. While these resources will not be acceptable means of transporting files to and from class on a weekly basis, they are potentially valuable tools for backing up and transferring files.

Access to the Adobe Creative Suite outside of class will be necessary to complete this course. Please familiarize yourself with City Tech lab hours and locations if you do not have access to the necessary Adobe programs on your own computer.

OpenLab
We will be using the OpenLab internet application in conjunction with WordPress to provide access to course materials, keep current with course developments and allow students to communicate, collaborate and submit course assignments inside and outside the classroom. Weekly homework assignments and other course materials will be readily accessible to you via this platform. You will be responsible for creating a WordPress and OpenLab profile (if you have not done so already), and joining the Course group for this class.

Our OpenLab Course page can be found at the following URL:
http://openlab.citytech.cuny.edu/groups/gra3532-print-production-for-designers-spring-2014-1791518852/

The WordPress.com site that is connected to OpenLab and will serve as our class website can be found at the following URL:
https://gra3532spring2014.wordpress.com

You will be responsible for posting weekly homework assignments on these sites. Please familiarize yourselves with them as soon as possible.

Class Schedule

Week 1 – January 27
Introduction and Course Overview
The Evolution of Print Production

For Next Week:
“Reading”: Paul Chan, Wht is a Book?, Badlands Unlimited, NY, 2010. (PDF available online.)

Week 2 – February 3
Discussion: Wht is a Book? Printed Media and Digital Production
Designer as Manager: Roles in design and production processes

Group Work Session: Establishing a design team. Identifying personal strengths and defining collaborative responsibilities.

For Next Week:
Written response: Project brief defining roles and responsibilities in the print production workflow.

Week 3 – February 10
Industry Specifications and Media Applications: Understanding the function of professional organizations and media standards.

Group Work Session: Organizing the design process

For Next Week:
Written response: Understanding the importance of professional organizations.

Week 4 – February 20 ***THURSDAY FOLLOWS MONDAY SCHEDULE
Papers and Substrates: Understanding paper production, impact of surfaces and finishes on printing processes
Group Work Session: Begin work on First Project, designing a miniature “zine”

For Next Week:
Written response: Print guidelines and paper selections
Continue Working on First Project

Week 5 – February 24
Postpress Specifications: Analyzing industry specifications for binding and finishing, planning for a finished product
Group Work Session: Continue work on first project

For Next Week:
Identifying bound and finished products.

Continue working on first project

Week 6 – March 3
Color Management for Production: Analyzing color modes and spaces, planning for color gamuts, mapping additive and subtractive color principals.

Group Work Session: Completing your First Project

For Next Week:
Written Response: Brainstorming Color Design

Week 7 – March 10
Group Discussion and Critique: First Project

Using Color in Production: Understanding the Bourges Color Concept, working with color combinations and color palettes, Mapping color relationships; clean, contaminated and complementary colors.

For Next Week:
First Draft of Mid-Term Project Brief: Color Design

Week 8 – March 17
Prepress and Proofing Specifications: Understanding proofing techniques and the impact of color spaces for monitor-based and hard copy output.
Group Work Session: Review and Finalize Project Briefs

For Next Week:
Begin Developing a plan for your Final Group Project
Written Response: Printing, binding and finishing processes

Week 9 – March 24

Mid-Term Review
Examination and presentations of Project Briefs

For Next Week:
Written response: Ideas for direction of Final Project

Week 10 – March 31
Printing Specifications: Compare and contrast industry specifications for different printing processes.
Group Work Session: Begin Final Project

For Next Week:
Written response: printing processes in the digital age.
Gather images, text, etc. for final

Week 11 – April 7
Previewing Final Layout: PreFLyt
Examining documents, layout, file formats, and color space for successful printing
Group Work Session: Continue Working on Final Project

NO CLASSES – April 14 & April 21 – SPRING RECESS

For Next Week:
PreFLyt Checklist: Begin examining final project for potential output issues

Week 12 – April 28
Postpress and Printing: Understanding the relationship between printing processes, substrates, and binding and finishing.
Group Work Session: Continue Working on Final Project, prepare files for hard proofing and soft-proofing

For Next Week:
Written response: The importance of proofing
Continue work on Final, Create hard proofs of your files

Week 13 – May 5
Prepress and Proofing Specifications
Review procedures for calibration on soft-proofing devices, anticipating and correcting issues in hard proofing formats
Group Work Session: Finish Final Projects

For Next Week:
Send your project to press
Written response: Expectations for print output

Week 14 – May 12
Presentation of Final Projects

For Next Week:
Written response: Outcome and assessment of printed object

Week 15 – May 19
Presentation of Final Projects

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s